PPC, or Pay Per Click, is a search auction where you create ads and then bid on different phrases for those ads. Your ads appear above and below the non-paid organic search results. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad. Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated. So PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.